Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, [See the full post…]

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines [See the full post…]

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn [See the full post…]

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a [See the full post…]

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process [See the full post…]

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and [See the full post…]

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the [See the full post…]

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have [See the full post…]

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to [See the full post…]

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…]

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones [See the full post…]

Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive [See the full post…]

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…]

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…]

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also [See the full post…]

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use [See the full post…]

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on [See the full post…]

Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide [See the full post…]

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He [See the full post…]

Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with [See the full post…]

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS [See the full post…]

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for [See the full post…]

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving [See the full post…]

Twenty-five million visitors a month for Facebook applications! ROCKYOU is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for ROCKYOU, [See the full post…]

Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past [See the full post…]