Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful. [See the full post…]

In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones [See the full post…]

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt [See the full post…]

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one [See the full post…]

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the [See the full post…]

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have [See the full post…]

What’s ahead for open social? How does the social networking universe continue to impact the way we do business? What parties is Jeremiah going to? These important questions are answered in this brief video podcast interview with Forrester Senior [See the full post…]

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how [See the full post…]

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for [See the full post…]

Andrew Keen, the author of “The Cult of the Amateur” debates his ideas that the Internet is killing culture and the media with Steve Gillmor, Keith Teare, Nicholas Carr, moderated by Dan Farber. Part 1.

Larry Magid takes a look [See the full post…]

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace [See the full post…]

How prepared is your organization to deal with the challenges of a disaster? How safe are your facilities, your data, your people? What is the most common disaster that causes a disruption of services in business today? Sometimes it’s the [See the full post…]

Forrester analyst and vice president Lisa Pierce told a group of Qwest customers that the great unknown — whether IT decisions today will fit with technologies of tomorrow — is a fact of life. While the fear of making mistakes [See the full post…]

At the Forrester Consumer Forum Conference 2006 in Chicago, Forrester Researcher Michaela Ion spoke with PodTech’s Michael Johnson. Ion studies patterns in the adoption and use of technology in Asian/Pacific consumers.

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Forrester Analyst Josh Bernoff speaks with PodTech’s Michael Johnson at the Forrester Consumer Forum Conference 2006 in Chicago. He discusses the future of online video and the caveats for broadcast networks that now want to have a share of the [See the full post…]

Forrester Principal Analyst Ted Schadler specializes in research on consumer technology. He talks about the changing trends in consumer behavior given the growth in mobile and digital channel content delivery, at the Forrester Consumer Forum Conference 2006 in Chicago.

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Forrester analyst Paul Jackson comments on some of the latest devices and trends in social computing. He spoke at the Forrester Consumer Forum Conference 2006 in Chicago.

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To many TV watchers and users of Internet-based media services, Hollywood is expected to call the shots on how video is delivered. After all, Napster, Grokster and others didn’t get very far with peer-to-peer networks. But analysts like Forrester’s Maribel [See the full post…]

Electronics manufacturers expect a banner holiday season this year selling video and audio gear to consumers. Unfortunately, users do not have the freedom they want or expect whent it comes to consuming their content however they want. In this podcast, [See the full post…]

The market presented by the mobile platform, with its existing network of devices already in place, keeps developers in the gaming industry up late trying to take advantage of this potential. According to Forrester Senior Analyst Paul Jackson, to date [See the full post…]

Marketers need to understand that the mobile channel is unique, with unique opportunities. Consumers need to change their behavior around their mobile devices to open up some of these possibilities. What does this mean for the future of mobile? Charles [See the full post…]

Nicholas Negroponte is taking a leave of absence from his position as director of the MIT Media Laboratory to chair the non-profit One Laptop Per Child. The organization seeks to re-think the portable computer, and to put thousands of [See the full post…]

“Is the Internet going to displace broadcast media?” asked Josh Bernoff, VP and Principal Analyst with Forrester Research. Bernoff moderated a discussion about digital media convergence in which panelists from content and distribution companies discussed opportunities and challenges in the [See the full post…]