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In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Mark Kingdon, organic, Second Life
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The mobile phone is the link in the movement from a networked society to a more connected one. What does this mean for mobile marketers? Jennifer Jones spoke with Chad Stoller, executive director of Organic, a digital marketing agency, [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: Chad Stoller, digital marketing, mobile phone, organic
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In designer and entrepreneur Lotta Jansdotter’s world, sustainability is about using a product over and over again. She creates tote bags, table linens, ceramics, stationery, books and much more – all with funky and organic (yet simple) patterns. Her products [See the full post…] |
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Categories: Clean Tech, Connected Social Media Tags: ceramics, Lotta Jansdotter, organic, table linens, tote bags