Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty
April 14th, 2008 |
Jennifer Jones
![Image for FaceBook](https://media8.connectedsocialmedia.com/04/PID_013517/Podtech_Marketing_Voices_Jordan_Nike_Emmanuel.jpg)
Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.
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Marketing Voices, social media