Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

April 24th, 2008 |
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Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).


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