Rex Briggs, CEO and founder of Marketing Evolution, tells Jennifer Jones zhow marketers can find the true fans of their brand, which is what hypertargeting is all about. Briggs tells Marketing Voices how to use natural language and technology to [See the full post…]

Ben McConnell, co-author of the book Citizen Marketers: When People Are The Message, speaks with Jennifer Jones the “opinion leaders” in today’s social media revolution. McConnell has broken down citizen marketers into four main groups: Filters, Fanatics, Faciliators, and [See the full post…]

Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.

Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.

Putting it on [See the full post…]

Biz Stone, Co-Founder of Twitter talks about the social networking and micro-blogging service’s runaway success, and how marketers can leverage this new tool. Speaking to Jennifer Jones, Biz describes how people are using Twitter, and answers Marketing Voices viewers’ questions [See the full post…]

Jasmine Ta, senior at Milpitas High near San Jose, Calif., is a videopodcaster, podcaster, online journalist and community group participant. Ta talks to MarketingVoices Jennifer Jones about how and why she uses social media and what advertisers can do [See the full post…]

The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech [See the full post…]

Mike Mankowski, vice president and senior analyst for Tier 1 Research, believes SAAS is the future for companies who want to implement more efficient, cost effective software solutions. Defining what SAAS is and what the future trends are, Mankowski [See the full post…]

Shelly Heiden, executive vice president for Plateau Systems, a leading provider of software for developing, managing, rewarding and optimizing organizational skills and talent, chats with PodTech’s Jennifer Jones about the many benefits of software as a service. At a [See the full post…]

Lisa Stone, co-founder of BlogHer, knows tons about how to build a social media network. She’s launched many blog networks and interactive programming for national brands, including Hearst and Rodale magazines. Talking with Jennifer Jones at the New Communications [See the full post…]

Gear Live CEO Andru Edwards doesn’t just believe that tech trade magazines will move from the print medium to an entirely-online presence — he’s seeing it happen already. His magazine has more than 500,000 unique viwers each month, and along [See the full post…]

PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to [See the full post…]

Kevin Anderson is the blogging editor for Guardian Unlimited. He tells Jennifer Jones how “interactivity trumps celebrity” when trying to build a blog. It’s more important to write and build community, says Anderson, who calls the Guardian the most [See the full post…]

Peter Rojas, co-founder and editor-in-chief of Engadget tells Jennifer Jones all about his publication — why he started it, what makes it unique in the blogosphere and what the best way is to contact him and his reporters. Engadget offers [See the full post…]

Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger [See the full post…]

Understanding what consumers are doing with new media is instrumental. Speaking together at the Dow Jones VentureWire Consumer Technology Ventures Conference, Larry Gerbrandt tells PodTech’s Jennifer Jones about iPod research that will move the needle for executives assessing podcasts.

Click [See the full post…]

Yahoo is making headway by being bold and thinking young. Jennifer Jones of PodTech interviews Marco Boerries at the Dow Jones Venture Wire Consumer Technology Ventures Conference about Yahoo’s strategies for connecting users whether they are on the road, at [See the full post…]

Bradley Silver, CEO of BrandIntel, the leader in analyzing consumer published content to advance decision making for brands, talks with Jennifer Jones about the ways corporations can determine the content of social media conversations. Looking back at what was said [See the full post…]

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Companies today are wondering about the best way to reach the blogging community with their corporate message. Marketing Voices host Jennifer Jones speaks with Steve Broback, the founder of the Blog Business Summit about the best practices for talking to [See the full post…]

Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social [See the full post…]