Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines [See the full post…]

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a [See the full post…]

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

James Au worked at the embedded reporter [See the full post…]

James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the [See the full post…]

James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the [See the full post…]

James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the [See the full post…]

James Au worked at the embedded reporter in Second Life, the virtual world where users build everything you interact with. I sit down with James for a beer on a Saturday afternoon recently and here’s our conversation. This is the [See the full post…]

I was one of the few outsiders to visit eBay and witness an internal “Demo Expo.” The Demo Expo was a way for employees to come up with a new technology or feature and show it off to eBay’s employees [See the full post…]

Second Life designer Versu Richelieu (her avatar name) is living in a fishbowl: A Manhattan storefront. She’ll live there for 72 hours with no other way to communicate than her wireless laptop. Her challenge: to design an entire cityscape in [See the full post…]

BOSTON, October 6, 2006 (PodTech News) – Harvard Law School is experimenting this semester with a course taught partly in the real world and partly in the virtual 3D world Second Life. The class, called CyberOne: Law in the [See the full post…]

Four hundred members of the Linden Lab’s MMORPG Second Life got together for a community conference in San Francisco. With badges bearing their avatar names, participants flew in from as far away as Italy, Germany and Japan to hear panels [See the full post…]

In the halls of Gnomedex 6.0 Robert Scoble podcasts with Beth from Linden Lab to speak about the rules around Second Life and why kids under 13 can’t participate. Beth goes into detail with Robert, a Second Life lawbreaker, about [See the full post…]

Philip Rosedale, Founder and CEO of Linden Lab, developers of Second Life says that the immersive experience is circumventing some traditional ways of accessing search. He spoke with PodTech’s Michael Johnson at Supernova 2006 in San Francisco.

More info:

Supernova2006.com [See the full post…]