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Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: bloggers, citizen journalism, Jennifer Jones, Jennifer McClure, Marketing Voices, SNCR, social media
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The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media, Technology Tags: IBM, Jennifer McClure, social media