Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty
April 14th, 2008 | Jennifer Jones
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Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to [See the full post…] |
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Categories: Marketing Voices, social media