Mall parking lots are being transformed into COVID-19 drive-thru testing facilities. Companies that once made perfume are now switching gears to make hand sanitizer. Manufacturing plants that once produced dresses are now producing face masks. And this is just the [See the full post…]

In this audio podcast of Marketing Voices with Jennifer Jones: Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, [See the full post…]

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior [See the full post…]

At the Internet Strategy Forum last week, I met Mike Moran, who gave an interesting talk about, um, marketing. Huh? A distinguished engineer at IBM talking about marketing? What? Listen in and learn about Mike’s ideas on marketing.

Also [See the full post…]

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you [See the full post…]

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines [See the full post…]

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the [See the full post…]

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have [See the full post…]

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how [See the full post…]

Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture‘s annual Summit on web analytics. Omniture is recognized by Fast [See the full post…]

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use [See the full post…]

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for [See the full post…]

At the Internet Strategy Forum last week, I met Mike Moran, who gave an interesting talk about, um, marketing. Huh? A distinguished engineer at IBM talking about marketing? What? Listen in and learn about Mike’s ideas on marketing.

Also [See the full post…]

Edward Saenz, principal of Gravity Branding, has worked with tons of organizations and companies to come up with product names and marketing insights. He came up with the name “WiFi” and several of Nissan’s truck names, for instance. Here [See the full post…]

You can’t buy attention. And if you want to be big, you first must think small. Those are some of the beliefs held by marketing guru Seth Godin. He helped to illuminate and define the power of the individual in [See the full post…]