Building Communities in Consumer Markets with Ugobe and Pleo
March 30th, 2008 | Jennifer Jones
Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive [See the full post…] |
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Categories: marketing, Marketing Voices, social media