Brand Engagement = Social Media + Storytelling

Image for FaceBook

 
Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
 
This post can be linked to directly with the following short URL:


 
The video player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other


 
This video file can be linked to by copying the following URL:


 
Right/Ctrl-click to download the video file.
 
Subscribe:
Connected Social Media - iTunes | Spotify | Google | Stitcher | TuneIn | Twitter | RSS Feed | Email
 

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?

In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Tags: , , , , , , , , , , , , , ,
 
Posted in: About PodTech, Driving Brand Engagement Through Social Media