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Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media [See the full post…] |
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Categories: Healthcare, marketing, Marketing Voices, social media Tags: Deborah Dick Rath, Facebook, factorTG, Gardasil, Healthcare IT, Jennifer Jones, Marketing Voices, Merck, podcast, social media
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Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: factorTG, Jennifer Jones, Margaret Coles, marketing, Marketing Voices, social media
