Using Design to Increase Customer’s Experience On The Web

April 28th, 2008 |
Image for FaceBook

 
Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
 
This post can be linked to directly with the following short URL:


 
The audio player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other


 
The audio player code can be used without the image as follows:


 
This audio file can be linked to by copying the following URL:


 
Download the audio file.
 
Subscribe:
Connected Social Media - iTunes | Spotify | Google | Stitcher | TuneIn | Twitter | RSS Feed | Email
 

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: , , , , , , ,
 
Posted in: marketing, Marketing Voices, social media