Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have [See the full post…]

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how [See the full post…]

Forrester Analyst Josh Bernoff speaks with PodTech’s Michael Johnson at the Forrester Consumer Forum Conference 2006 in Chicago. He discusses the future of online video and the caveats for broadcast networks that now want to have a share of the [See the full post…]

“Is the Internet going to displace broadcast media?” asked Josh Bernoff, VP and Principal Analyst with Forrester Research. Bernoff moderated a discussion about digital media convergence in which panelists from content and distribution companies discussed opportunities and challenges in the [See the full post…]