Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and [See the full post…]

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to [See the full post…]

SAN FRANCISCO, May 26, 2006 (Podtech News) — Nike and Apple have teamed up to give other athletic shoe companies a tuneful run for their money. The companies earlier this week jointly announced the Nike+iPod Sport Kit, a running shoe [See the full post…]