Inside Elf Yourself’s Marketing Campaign’s Success
February 10th, 2008 | Jennifer Jones
Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media