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There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Alan Kelly, Jennifer Jones, Marketing Voices, Playmaker, social media, strategic communications, The Playmaker's Standard
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Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Marketing Voices, Vovici, Wiltse
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Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media [See the full post…] |
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Categories: Healthcare, marketing, Marketing Voices, social media Tags: Deborah Dick Rath, Facebook, factorTG, Gardasil, Healthcare IT, Jennifer Jones, Marketing Voices, Merck, podcast, social media
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Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: BMW, Forrester, Jennifer Jones, Jeremiah Owyang, Marketing Voices, social marketing, social media
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The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, [See the full post…] |
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Categories: Marketing Voices, social media Tags: Jennifer Jones, Marketing Voices, Matt Raggio, Oak Technology Partners
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In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Mark Kingdon, organic, Second Life
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Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists – citizens who play “an active role in the process [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: bloggers, citizen journalism, Jennifer Jones, Jennifer McClure, Marketing Voices, SNCR, social media
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Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: David Breckling, Marketing Voices, mobile, mobile entertainment, Phluant Mobile
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Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, marketing, Marketing Voices, social media