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Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to [See the full post…] |
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Categories: Marketing Voices, social media Tags: Emmanuel Brown, Jennifer Jones, Jordan Breakfast Club, Nike
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Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Lisa Abbott, Marketing Voices, Pleo, social media, Ugobe
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The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their [See the full post…] |
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As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the [See the full post…] |
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Categories: Marketing Voices, Microsoft, social media Tags:
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Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: factorTG, Jennifer Jones, Margaret Coles, marketing, Marketing Voices, social media
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Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel [See the full post…] |
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Categories: Connected Social Media, marketing, Marketing Voices, social media Tags:
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Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: Bob Thacker, brand engagement, Elf Yourself, Jennifer Jones, Marketing Voices, Office Max, social media, viral campaign
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Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: bloghaus, Connected Social Media, Daniell Hebert, Jennifer Jones, Moto Development Group, social media
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Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: DoubleClick, Jennifer Jones, Marketing Voices, Rick Bruner, social media, Touchpoint
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Marketing Voices caught CNET‘s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who [See the full post…] |
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Categories: CES BlogHaus 2008, CES Las Vegas - Consumer Electronics Show, Connected Social Media, Marketing Voices, social media, Tech Conferences and Events Tags: bloghaus, CES, CESBlogHaus, CNET, journalism, Marketing Voices, Rafe Needleman
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Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other [See the full post…] |
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Categories: Connected Social Media, marketing, Marketing Voices, social media Tags: Shel Israel, social media adoption
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Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and [See the full post…] |
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Categories: Connected Social Media, marketing, Marketing Voices, social media Tags: Chris Brogan, PodCamp, social media, social networks
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Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: Jennifer Jones, Mark Carlson, Marketing Voices, RSS, SimpleFeed, social media
Categories: Connected Social Media, marketing, Marketing Voices, social media Tags: Forrester, Jennifer Jones, marketing, Marketing Voices, microblogging, Peter Kim, social media, Twitter
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Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: ad system, ad targeting, BuzzLogic, ClickZ, conversation targeting, Jennifer Jones, marketing news site, Marketingvox, Rob Crumpler
Categories: Connected Social Media, Marketing Voices, social media, Tech Conferences and Events Tags: Ann Winblad, Don Clark, Hummer Winblad, Kara Swisher, PRSA, Public Relations Society of America, Rob Hof, Robert Scoble, Victoria Murphy Barrett, What's Hot and What's Not
Categories: Connected Social Media, Marketing Voices, social media, Tech Conferences and Events Tags: Ann Winblad, Don Clark, Hummer Winblad, Kara Swisher, PRSA, Public Relations Society of America, Rob Hof, Robert Scoble, Victoria Murphy Barrett, What's Hot and What's Not
Categories: Connected Social Media, Marketing Voices, social media, Tech Conferences and Events Tags: Ann Winblad, Don Clark, Hummer Winblad, Kara Swisher, PRSA, Public Relations Society of America, Rob Hof, Robert Scoble, Victoria Murphy Barrett, What's Hot and What's Not