What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities to the process of building a good community. The brainstorming and iterative thinking is similar in both professions and empathy for the customer is a solid need as well says Kembel.

Tags: design, highlive, Institute of Design at Stanford, jenifer jones, Jennifer Jones, john kembel, Marketing Voices, social media, Stanford
 
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