In this audio podcast of Marketing Voices with Jennifer Jones: Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality and criteria of a brand. Check out his book Engage! and learn what you need to do to establish the rules of engagement.

Tags: Brian Solis, Engage: The Social Media Style Guide, marketing, social media
 
Posted in: social media