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Social Marketing Metrics: Insights From A Corporate VP

November 12th, 2007 |
Social Marketing Metrics: Insights From A Corporate VP

Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to [See the full post…]

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Categories: Connected Social Media, Marketing Voices, social media, TechOne Tags: , , ,

Getting open and social with Hi5

November 12th, 2007 |
Getting open and social with Hi5

Hi5 is a very popular social network — 100,000 new people join it every day and it’s the most popular network in many countries like Mexico and in Asia. I sat down with Akash Garg, co-founder and CTO, to find [See the full post…]

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Intel Chairman Craig Barrett, at the 2007 Tech Museum Awards

November 9th, 2007 |
Intel Chairman Craig Barrett, at the 2007 Tech Museum Awards

San Jose, Calif. – At the 2007 Tech Museum Awards, Fred Davis interviewed Craig Barrett, chairman of Intel and presenter for the Intel Environmental Award. [See the full post…]

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Zannel brings your mobile video to life

November 9th, 2007 |
Zannel brings your mobile video to life

Cell phones are bringing a new kind of video to the world. You’ve seen them being filmed in museums or concerts: little videos done with cell phones. Zannel is working to make it easier to get those videos up to [See the full post…]

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Father Paul Locatelli at the 2007 Tech Museum Awards

November 9th, 2007 |
Father Paul Locatelli at the 2007 Tech Museum Awards

San Jose, Calif. – At the 2007 Tech Museum Awards, Fred Davis interviewed Father Paul Locatelli, Equality Ambassador and presenter for Santa Clara University. [See the full post…]

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Applied Materials Chairman Jim Morgan at the 2007 Tech Museum Awards

November 9th, 2007 |

Tech Museum President Peter Friess at the 2007 Tech Awards

November 9th, 2007 |
Tech Museum President Peter Friess at the 2007 Tech Awards

San Jose, Calif. – At the 2007 Tech Museum Awards, which showcase the power and promise of technology to improve the human condition, Fred Davis spoke with Peter Friess, president of the Tech Musuem about this year’s laureates and [See the full post…]

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Applied Materials CEO Mike Splinter at the 2007 Tech Awards

November 9th, 2007 |
Applied Materials CEO Mike Splinter at the 2007 Tech Awards

San Jose, Calif. – At the 2007 Tech Musuem Awards, Fred Davis spoke with Mike Splinter, president and CEO of Applied Materials and presenting sponsor for the Tech Awards. [See the full post…]

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The best mobile search engine?

November 7th, 2007 |
The best mobile search engine?

Do you think Google is the best search engine for cell phones? Think again with Taptu’s Bob Last. He’s senior vice president of business development there and talks with me about search engines and how mobile phones aren’t well [See the full post…]

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Demo of how Taptu is way better than Google for mobiles

November 7th, 2007 |
Demo of how Taptu is way better than Google for mobiles

We do a little test comparing Google to Taptu on a mobile phone. You might be surprised by how much nicer Taptu is for many searches. Here Bob Lastt, senior vice president at Taptu, and I have a race and [See the full post…]

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BigFix Wins Big by Creating Innovative Social Media Campaign

November 5th, 2007 |
BigFix Wins Big by Creating Innovative Social Media Campaign

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX‘s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a [See the full post…]

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The Reboot: E for All

November 3rd, 2007 |

Appvertising: The Future of Social Advertising

November 3rd, 2007 |
Appvertising: The Future of Social Advertising

Seth Goldstein talks about advertising on Facebook and the use of applications as “appvertising.” But some apps involve slinging virtual food between Facebook friends, can such apps also become an effective advertising platform? Can apps like this really be monetized [See the full post…]

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Facebook, API’s and the Social Graph

October 31st, 2007 |
Facebook, API’s and the Social Graph

Lance Tokuda is CEO of Rock You, which has emerged as the leading developer of Facebook apps. Rock You can create an app for you over the weekend and launch it by Monday. He talks about some of the issues [See the full post…]

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Big brands on Facebook: What doesn’t work

October 30th, 2007 |
Big brands on Facebook: What doesn’t work

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the [See the full post…]

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Will FaceBook become king of social networks?

October 26th, 2007 |
Will FaceBook become king of social networks?

Dave McClure, kicks off the recent Graphing Social Patterns FaceBook Developer Conference. He is followed by Reid Hoffman, founder of LinkedIn, a business oriented social network site. Mr Hoffman thinks that FaceBook will be one of many social networking sites [See the full post…]

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(Explicit) Keen on… an airport conversation

October 23rd, 2007 |
(Explicit) Keen on… an airport conversation

The Comedy stylings of Andrew Keen and Steve Gillmor, still bantar on who is more in love with Hillary Clinton. I think Andrew Keen wins hands down!

Facebook, 1000 Billion? Are these guys serious? [See the full post…]

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Popfly: Microsoft Shows Mashups for Consumers – Make Your Own FaceBook App In Minutes

October 18th, 2007 |
Popfly: Microsoft Shows Mashups for Consumers – Make Your Own FaceBook App In Minutes

You don’t need to be a developer to create mashups or FaceBook apps. Dan Fernandez demonstrates creating a FaceBook app in minutes using an alpha release of PopFly. It is built on Microsoft’s Silverlight technology. With tools such as these, [See the full post…]

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Sun Microsystems: Open Source Worldwide Panel

October 17th, 2007 |
Sun Microsystems: Open Source Worldwide Panel

Sun has become one of the most enthusiastic supporters for open source technologies after a long period of ignoring the movement. Sun recently hosted an Open Source Summit in a bid to identify itself more closely with open source software. [See the full post…]

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Turning dumb phones into smart phones

October 16th, 2007 |
Turning dumb phones into smart phones

Migg33 is a mobile social networking company and a phone software developer. The comapny has found a way to enhance regular phones with extra smart features including ways to use VOIP for cheap international calls as co-founder Steven Goh explains [See the full post…]

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One Arm Bandits with a Brain

October 16th, 2007 |
One Arm Bandits with a Brain

Slot machines have been around since the 1880s and they still do basically the same thing: take your money with the odds clearly slanted towards the house. But they are getting more interesting to play. WMS Gaming has a new [See the full post…]

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Facebook Fanboys: Are you Pro or Con? part 2

October 12th, 2007 |
Facebook Fanboys: Are you Pro or Con? part 2

The final session of the recent Graphing Social Patterns conference featured a “Fanboy” panel discussion moderated by Michael Arrington from TechCrunch. With his bosom buddy Jason Calacanis on the panel, it became the “Arrington & Calacanis Show.” Fellow panelists Robert [See the full post…]

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Get collaborative with Chandler

October 11th, 2007 |
Get collaborative with Chandler

While it was earlier hyped by some in the press as an “Outlook killer” (probably due to Mitch Kapor’s statements — he funded this open source project) Chandler has evolved to be a new collaborative tool aimed at small [See the full post…]

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Facebook Fanboys: Are you Pro or Con?

October 11th, 2007 |
Facebook Fanboys: Are you Pro or Con?

The final session of the recent Graphing Social Patterns conference featured a “Fanboy” panel discussion moderated by Michael Arrington, from TechCrunch. With his bosom buddy Jason Calacanis on the panel, it became the “Arrington & Calacanis Show.” Fellow panelists Robert [See the full post…]

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Demo of the Year 2007: Zude

October 10th, 2007 |
Demo of the Year 2007: Zude

Jim McNiel, CEO, and Steve Repetti, CTO of 5th Generation Systems, show me and talk to me about Zude, its new Web-building service. Zude is the coolest way to build Web sites I’ve seen. This demo is long, about [See the full post…]

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