Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to [See the full post…]

Marketing organizations are realizing the benefits of social media. Business Wire, traditionally viewed as the distributor of news to the mainstream press, is jumping into the social media world with products and services that expand a marketer’s reach into [See the full post…]

Edleman’s VP of Interactiv, Gary Goldhammer, shared successes, failures and trends in social media during a keynote at the Blogging for Business conference. Goldhammer offers his insight and experience from working with a number of clients and trying [See the full post…]

The success of eMoms at Home web site turned entrepreneur Wendy Piersall into a full-time blogger and social media advocate. Now as a contributor to Entrepreneur Magazine and Editor in Chief over 7 content channels and 10 different writers contributing [See the full post…]

New York City-based Lindsey Pollak is and expert on Gen Y and the author of Getting from College to Career: 90 Things to Do Before You Join the Real World. Pollack spends much of her time interacting with college-aged [See the full post…]

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the [See the full post…]

Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on [See the full post…]

Jason sheds some light on the benefits of standardization of Social Media Press Releases. Jeremiah Owyang interviews PR professional Jason L. Baptiste of Publictivity at Miami’s WeMedia conference at the University of Miami in Feb, 2007. Jason has some practical [See the full post…]

Users are looking for a richer, more cinematic experience from the Internet, according to Justin Rattner, Intel chief technology officer and director, Corporate Technology Group. Rattner gave the final keynote of the Fall IDF in San Francisco, focusing on virtual [See the full post…]

Jeremiah Owyang interviews Web designer Josh Hallett at Miami’s WeMedia conference at the University of Miami, in February, 2007. Josh shares his observations on the clash between traditional media and social media. As a designer, Josh has shared his experience [See the full post…]

Tom Foremski, editor of Silicon Valley Watcher, led a panel discussion on Day 1 of the Fall Intel Developer Forum in San Francisco. The panel dealt directly with the friction that often arises between the burgeoning social media forces [See the full post…]

Live, from the “Upload Lounge” at the Intel Developer Forum in San Francisco, Intel Vice President and CIO John “JJ” Johnson spoke with PodTech for this podcast about some of the hot topics being talked about at this year’s Fall [See the full post…]

Investors such as Jay MacDonald and Bill Detwiler are bullish on web-based advertising. MacDonald says advertisers have always wanted to know exactly who listened to their ads on radio or saw them in magazines. You cannot click on a newspaper [See the full post…]

Jeremiah Owyang interviews PR professional David Parmet at Miami’s WeMedia conference at the University of Miami, in February, 2007. David writes Marketing Begins at Home. David’s got some clients that embrace social media, such as English Cut, Stormhoek, and [See the full post…]

RockYou is one of the largest social media application developers around. Millions of people use their apps on MySpace and Facebook. Here, we meet Jia Shen, CTO and co-founder of RockYou, where we talk about RockYou’s plans. Yes, mostly we [See the full post…]

Ben McConnell, co-author of the book Citizen Marketers: When People Are The Message, speaks with Jennifer Jones the “opinion leaders” in today’s social media revolution. McConnell has broken down citizen marketers into four main groups: Filters, Fanatics, Faciliators, and [See the full post…]

Valerie Cunningham interviews Jamis McNiven, the owner of Buck’s Diner, in Woodside, Calif. This is where many of Silicon Valley’s most famous companies got their start: pitching their business plans in breakfast meetings with local VCs. Also on TechOne: Josh [See the full post…]

The first company to deploy Centrino Pro on a large scale was the company that created Centrino Pro. “We’re some of the first testers of technology,” says Laurie Buczek, Intel’s Global Web Program Manager. Intel’s own IT people learned how [See the full post…]

Josh Hallett and Alex Kim, from Solution Set, talk about building social media platforms within enterprises and the roadblocks that IT departments create. Lots of good advice on overcoming those obstacles. A Silicon Valley Watcher report from a meeting [See the full post…]

“Corporate Websites are losing a bit of relevance,” says Bob Duffy, Intel’s online community strategist. “Open Port is Intel’s first public online community targeted at the IT tech enthusiast audience; it’s a central destination for Social Media.”

Because of the [See the full post…]

Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007.

Learn [See the full post…]

Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.

Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.

Putting it on [See the full post…]

Marketing is undergoing a dramatic shift as social media takes hold. In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media. John also helped launched the Web [See the full post…]

Event Marketing is a powerful way to build a global brand. But how is social media impacting the use of events? Vicki Lynn, President of Satellite Event Enterprises, a global multi-media production company tells Marketing Voices that marketers have [See the full post…]

Sun Microsystems leaped ahead of rivals this week with what it claims is the world’s fastest server microprocessor. Analysts such as Nathan Brookwood from Insight64 were impressed. Sun also said that it would open up all of its business units [See the full post…]