Social Media Successes and Failures
Edleman’s VP of Interactiv, Gary Goldhammer, shared successes, failures and trends in social media during a keynote at the Blogging for Business conference. Goldhammer offers his insight and experience from working with a number of clients and trying to measuring the success in social media campaigns. He discusses if it’s even possible or maybe too early to measure. Goldhammer talks about organizations that have good momentum and strategies and debates with Brad Baldwin on whether agencies are pulling clients into social media or if clients are pushing hard to include new mediums into their campaigns.
Note: unavoidable construction noise makes a guest apperance in this recording.