Blog Smear: Crisis or Calm?
Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips for what you do when taken to task by a blogger. What tips do you have to “fight back”? How do you track and identify these cyber smearers? When do you respond to attacks and when do you leave them alone?
How do you most effectively manage a response?