Given the recent Democratic debate and John Edwards’s decision to use USTREAM to talk to his supporters, marketers should be paying more attention to how politicians are adopting social media, creating new avenues for conversation. Michael Cornfield, adjunct professor of [See the full post…]

At SXSW, Brian Oberkirch shares with Jeremiah Owyang how to build Web apps by assembling the right “tribe.” He shares his strategies on social media, marketing, pr, and how companies have to change their communication styles to listen to them. [See the full post…]

Dell is a case study for doing it wrong — then right — in social media. As the Digital Media Manager at Dell, Lionel Menchaca is responsible for the social media programs at one of the world’s largest and well-known [See the full post…]

Jeremiah Owyang talks with Jake McKee, the Lead Samarai at Big in Japan on Social Media Strategy. You can learn more about him at Community Guy. [See the full post…]

David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today. [See the full post…]

Let the users of your site be more interactive! If your Website could benefit from having more content, syndicate more content into your Website. If your Website needs to pull in feeds from a variety of sites, there are tools [See the full post…]

CEO of PodTech Network, John Furrier interviews Cammie Dunaway the CMO of Yahoo on the topic of Internet Strategy. Web 2.0 Social Media marketing has arrived. Leading marketers are re-engineering their practices to include more online components to reach customers. [See the full post…]

No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers [See the full post…]

Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are [See the full post…]

The podcast is the second of two parts in which Eric Vidal, advertising and new media leader at WebEx, talks with Chris Peterson, president and CEO of Chautauqua, a communications agency in San Francisco. Prior to founding Chautauqua [See the full post…]

Join Eric Vidal, advertising and new media leader at WebEx, as he interviews people on the leading edge of marketing and advertising in this era of social media. In this first podcast of a two part series, Eric talks [See the full post…]

Politics will lead the way in new marketing techniques, according to Peter Leyden, director of the New Politics Institute. Leyden, who used to be the editor for WIRED Magazine, is now with a think tank for politics funded by [See the full post…]

You’ve probably used BEA’s technology and not even known it. For instance, if you check your bank accounts online, most likely you’ve used a BEA system. I wanted to learn more about what BEA is doing, so I headed to [See the full post…]

Jasmine Ta, senior at Milpitas High near San Jose, Calif., is a videopodcaster, podcaster, online journalist and community group participant. Ta talks to MarketingVoices Jennifer Jones about how and why she uses social media and what advertisers can do [See the full post…]

The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech [See the full post…]

BearingPoint, one of the world’s largest management consultinga firms, is implementing social media programs that are working well. Paul Dunay, their director of global marketing discusses just what challenges BearingPoint faced and how and what they decided to implement [See the full post…]

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace [See the full post…]

Ken Kaplan, broadcast and new media manager for Intel‘s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. [See the full post…]

Lisa Stone, co-founder of BlogHer, knows tons about how to build a social media network. She’s launched many blog networks and interactive programming for national brands, including Hearst and Rodale magazines. Talking with Jennifer Jones at the New Communications [See the full post…]

Here Ning co-founder Gina Bianchini, shows off the new Ning social media creation platform. We get an in-depth demo of how Ning (version 2 just released today) enables you to build your own social network. [See the full post…]

Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and [See the full post…]

David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik [See the full post…]

Of China’s more than 120 million Internet users, 43 percent are using online message boards, 76 million are using online video sharing sites and 24 percent are using blogs. Social media is alive and well in China, says CIC CEO [See the full post…]

The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to [See the full post…]

PodTech.net’s Michael Johnson investigates the changing landscape of the home, thanks to Intel‘s Core2Duo dual core processors, and the next generation of Core2Extreme and Core2Quad, featuring four compute engines on one chip, which is ramping up the possibilities of [See the full post…]