Ben McConnell, co-author of the book Citizen Marketers: When People Are The Message, speaks with Jennifer Jones the “opinion leaders” in today’s social media revolution. McConnell has broken down citizen marketers into four main groups: Filters, Fanatics, Faciliators, and Firecrackers. More importantly, he’s got some ideas about what makes each group tick, and how they can be reached most effectively.

Tags: Ben McConnell, citizen marketers, Jennifer Jones, social media
 
Posted in: Connected Social Media, Marketing Voices, social media