Connecting with Gen Y
New York City-based Lindsey Pollak is and expert on Gen Y and the author of Getting from College to Career: 90 Things to Do Before You Join the Real World. Pollack spends much of her time interacting with college-aged students on campuses across the USA. As a result, she speaks with the Dinosaur Digerati–old people who are trying to keep up–about what trends are hot and how to approach Gen Y through various marketing and social media channels. Brad Baldwin catches up with Pollak at the Blogging for Business Conference in Salt Lake City.