Recession Marketing: Virtual Events Leverage Smaller Budgets
In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual events company for marketing and recruiting purposes about they are seeing their business increase 100% year over year growth due to marketer’s demand. Forrester says 20% of US companies have used virtual events at some point in their marketing.