Social Networking is Like Air Says Market Guru Charlene Li

April 15th, 2007 |
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Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell.

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Posted in: Connected Social Media, Marketing Voices, social media