Author Archive

What’s All This Twittering About?

May 20th, 2007 |
What’s All This Twittering About?

Biz Stone, Co-Founder of Twitter talks about the social networking and micro-blogging service’s runaway success, and how marketers can leverage this new tool. Speaking to Jennifer Jones, Biz describes how people are using Twitter, and answers Marketing Voices viewers’ questions [See the full post…]

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Prolific Milpitas High Teen Jasmine Ta and Her Social Media Use

May 14th, 2007 |
Prolific Milpitas High Teen Jasmine Ta and Her Social Media Use

Jasmine Ta, senior at Milpitas High near San Jose, Calif., is a videopodcaster, podcaster, online journalist and community group participant. Ta talks to MarketingVoices Jennifer Jones about how and why she uses social media and what advertisers can do to [See the full post…]

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New Methods for Press Release Distribution: Special Edition From AdTech

May 7th, 2007 |
New Methods for Press Release Distribution: Special Edition From AdTech

Online press release distribution — it’s the new world of information dissemination. Getting search engine optimization in a press release is valuable to marketers. Joe Beaulaurier, of PRWeb, was at AdTech to talk about how PRWeb connects podcasts to press [See the full post…]

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Ranking on Page One of Google: It’s all about Search Engine Optimization

May 3rd, 2007 |
Ranking on Page One of Google: It’s all about Search Engine Optimization

Bruce Clay, a leading search engine optimization expert, speaks with Marketing Voices about how important it is for a business to be on the first page of Google. There are secrets to getting on that first page. It is all [See the full post…]

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Blogging Evangelism Advice From Guy Kawasaki

April 29th, 2007 |
Blogging Evangelism Advice From Guy Kawasaki

Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices’s [See the full post…]

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Websites and Social Media: Marketing Voices Special Edition from AdTech

April 27th, 2007 |
Websites and Social Media: Marketing Voices Special Edition from AdTech

The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech [See the full post…]

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Market Guru Believes SAAS is Strategic Weapon for Companies

April 24th, 2007 |
Market Guru Believes SAAS is Strategic Weapon for Companies

Mike Mankowski, vice president and senior analyst for Tier 1 Research, believes SAAS is the future for companies who want to implement more efficient, cost effective software solutions. Defining what SAAS is and what the future trends are, Mankowski talks [See the full post…]

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Going Global with SAAS and Plateau

April 23rd, 2007 |
Going Global with SAAS and Plateau

Shelly Heiden, executive vice president for Plateau Systems, a leading provider of software for developing, managing, rewarding and optimizing organizational skills and talent, chats with PodTech’s Jennifer Jones about the many benefits of software as a service. At a recent [See the full post…]

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Social Media Programs in a Professional Services World

April 22nd, 2007 |
Social Media Programs in a Professional Services World

BearingPoint, one of the world’s largest management consultinga firms, is implementing social media programs that are working well. Paul Dunay, their director of global marketing discusses just what challenges BearingPoint faced and how and what they decided to implement at [See the full post…]

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Social Networking is Like Air Says Market Guru Charlene Li

April 15th, 2007 |
Social Networking is Like Air Says Market Guru Charlene Li

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace [See the full post…]

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Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media

April 8th, 2007 |
Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media

Ken Kaplan, broadcast and new media manager for Intel‘s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how [See the full post…]

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Gabe Rivera: Founder of Techmeme

April 1st, 2007 |
Gabe Rivera: Founder of Techmeme

Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with Marketing Voices about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” [See the full post…]

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Teens and Social Media

March 25th, 2007 |
Teens and Social Media

Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are [See the full post…]

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BlogHer: Women Power in Social Media

March 18th, 2007 |
BlogHer: Women Power in Social Media

Lisa Stone, co-founder of BlogHer, knows tons about how to build a social media network. She’s launched many blog networks and interactive programming for national brands, including Hearst and Rodale magazines. Talking with Jennifer Jones at the New Communications Forum [See the full post…]

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David Weinberger On Social Media and Changing Communications

March 11th, 2007 |
David Weinberger On Social Media and Changing Communications

David Weinberger is co-author of Cluetrain Manifesto. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has [See the full post…]

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SEO: The Best Way To Get People to Your Website

March 4th, 2007 |
SEO: The Best Way To Get People to Your Website

Andy Beal is one of the leading search engine optimization experts. In this conversation, he discusses how best to implement an SEO program in marketing. Beal says that, for the all-important Google search engine to find it as quickly as [See the full post…]

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Intuit Builds Community Using Social Media Tools

February 25th, 2007 |
Intuit Builds Community Using Social Media Tools

Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and [See the full post…]

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August Capital’s David Hornik On Social Media

February 18th, 2007 |
August Capital’s David Hornik On Social Media

David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was [See the full post…]

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Social Media Flourishes In China

February 11th, 2007 |
Social Media Flourishes In China

Of China’s more than 120 million Internet users, 43 percent are using online message boards, 76 million are using online video sharing sites and 24 percent are using blogs. Social media is alive and well in China, says CIC CEO [See the full post…]

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Technorati: The Focus Group for the Web

February 4th, 2007 |
Technorati: The Focus Group for the Web

Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of [See the full post…]

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Building a Corporate Culture for Social Media

January 28th, 2007 |
Building a Corporate Culture for Social Media

The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing [See the full post…]

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Trade Mags See Future Online, Not In Print

January 21st, 2007 |
Trade Mags See Future Online, Not In Print

Gear Live CEO Andru Edwards doesn’t just believe that tech trade magazines will move from the print medium to an entirely-online presence — he’s seeing it happen already. His magazine has more than 500,000 unique viwers each month, and along [See the full post…]

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On Social Media: Marketing Wizard Guy Kawasaki

January 14th, 2007 |
On Social Media: Marketing Wizard Guy Kawasaki

Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains [See the full post…]

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How to Implement a Corporate Social Media Strategy

January 7th, 2007 |
How to Implement a Corporate Social Media Strategy

PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the [See the full post…]

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Marketing Guru Regis McKenna On the Power of Social Media

January 1st, 2007 |
Marketing Guru Regis McKenna On the Power of Social Media

Marketers are still doing marketing like they were 15 years ago and it is time to adopt social media in a big way and learn the tools says renowned marketer Regis Mckenna. Access is replacing broadcast and people want to [See the full post…]

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