Intuit Builds Community Using Social Media Tools

February 25th, 2007 |
Image for FaceBook

Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
This post can be linked to directly with the following short URL:

The audio player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other

The audio player code can be used without the image as follows:

This audio file can be linked to by copying the following URL:

Right/Ctrl-click to download the audio file.
Connected Social Media - iTunes | Spotify | Google | Stitcher | TuneIn | Twitter | RSS Feed | Email

Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and guardrails — which gives parameters to Intuit employees seeking to create a stronger community. Community forums, blogs and podcasts are all part of the mix, and Wilder describes how Intuit’s customers have become more connected. He talks about making “legal less evil” by striving to partner with the legal department and corporate communications so that Intuit’s community benefits.

Tags: , ,
Posted in: Connected Social Media, Marketing Voices, social media, Technology