Teens and Social Media
Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are working the web. Email is considered the “old way” to communicate according to PEW and the social media sites are JUST the point of departure for most teens. So how can marketers use this data to get to this audience? Jennifer Jones and Madden discuss how to talk to teens today.