Trade Mags See Future Online, Not In Print

January 21st, 2007 |
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Gear Live CEO Andru Edwards doesn’t just believe that tech trade magazines will move from the print medium to an entirely-online presence — he’s seeing it happen already. His magazine has more than 500,000 unique viwers each month, and along with some of its competing publications, it’s rapidly replacing the traditional technology trade magazines in its market. Print journalism may not be over, but trade journalism is being seriously revamped, thanks in large part to blogging. The role of the online trade magazine, at least at Gear Live, represents a lot of what has already changed. Andru has some fresh ideas for PR folks who have a story to pitch, and a fresh way to pitch it too — he freely gives out his phone number. Want it? Try: (206) 330-2211, and tell him Jennifer Jones sent you.

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Posted in: Connected Social Media, Marketing Voices, social media, Technology