Social Media Flourishes In China
Of China’s more than 120 million Internet users, 43 percent are using online message boards, 76 million are using online video sharing sites and 24 percent are using blogs. Social media is alive and well in China, says CIC CEO Sam Flemming. CIC is the leading Internet word-of-mouth consulting firm in China. But is it a culture one where listening is promoted, and relationships are encouraged? How do companies “do” social media in China? What works best for American companies trying to use social media in China? Flemming speaks with Marketing Voices’ Host Jennifer Jones about the Net culture in China, and what it means for American marketers.