Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media

April 8th, 2007 |
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Ken Kaplan, broadcast and new media manager for Intel‘s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how their stories are getting more efficient, effective and targeted with the use of social media.

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Posted in: Connected Social Media, Marketing Voices, social media, Technology