Ken Kaplan, broadcast and new media manager for Intel‘s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how their stories are getting more efficient, effective and targeted with the use of social media.

Tags: Intel, Ken Kaplan, social media
 
Posted in: Connected Social Media, Marketing Voices, social media, Technology