Cammie Dunaway, Yahoo’s CMO on Web 2.0 Social Media Marketing
CEO of PodTech Network, John Furrier interviews Cammie Dunaway the CMO of Yahoo on the topic of Internet Strategy. Web 2.0 Social Media marketing has arrived. Leading marketers are re-engineering their practices to include more online components to reach customers.
Learn from Cammie as she discusses the current Internet marketing approaches that marketers are taking in this new movement. The two most important themes? 1) focusing hard on the needs of the consumer and 2) integrated within a company’s marketing. The internet has become tightly focused, and small vertical niches are often more effective than large “blanket” efforts.
Cammie will be one of the notable speakers at the Internet Strategy Forum taking place in Portland, Oregon this July 19-20th 2007. Conference attendees will engage with executive speakers from Yahoo!, CNET, FedEx, IBM, WebTrends, PodTech.net, Intel, Adobe, One Economy Corp. and more, who will share their insights and ideas on how to best leverage the Internet and integrate it into overall business strategy.