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Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: David Breckling, Marketing Voices, mobile, mobile entertainment, Phluant Mobile
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Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, marketing, Marketing Voices, social media
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The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…] |
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Categories: About PodTech, Driving Brand Engagement Through Social Media Tags: blogosphere, blogs, brand engagement, community, Connected Social Media, conversation, corporate messaging, engagement, incremental audience, Jennifer Jones, marketing mix, Marketing Voices, RSS, social media, syndication
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Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive [See the full post…] |
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Categories: marketing, Marketing Voices, social media Tags: Jennifer Jones, Lisa Abbott, Marketing Voices, Pleo, social media, Ugobe
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The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…] |
Watch/download video
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Categories: About PodTech, Connected Social Media, Driving Brand Engagement Through Social Media Tags: blogosphere, blogs, brand engagement, community, Connected Social Media, conversation, corporate messaging, engagement, incremental audience, Jennifer Jones, marketing mix, Marketing Voices, RSS, social media, syndication
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The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…] |
Watch/download video
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Categories: About PodTech, Connected Social Media Tags: blogosphere, blogs, brand engagement, community, Connected Social Media, conversation, corporate messaging, engagement, incremental audience, Jennifer Jones, marketing mix, Marketing Voices, RSS, social media, syndication
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Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: factorTG, Jennifer Jones, Margaret Coles, marketing, Marketing Voices, social media
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Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: Bob Thacker, brand engagement, Elf Yourself, Jennifer Jones, Marketing Voices, Office Max, social media, viral campaign
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Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: DoubleClick, Jennifer Jones, Marketing Voices, Rick Bruner, social media, Touchpoint
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Marketing Voices caught CNET‘s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who [See the full post…] |
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Categories: CES BlogHaus 2008, CES Las Vegas - Consumer Electronics Show, Connected Social Media, Marketing Voices, social media, Tech Conferences and Events Tags: bloghaus, CES, CESBlogHaus, CNET, journalism, Marketing Voices, Rafe Needleman
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Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: Jennifer Jones, Mark Carlson, Marketing Voices, RSS, SimpleFeed, social media
Categories: Connected Social Media, marketing, Marketing Voices, social media Tags: Forrester, Jennifer Jones, marketing, Marketing Voices, microblogging, Peter Kim, social media, Twitter
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Bruce Clay, a leading search engine optimization expert, speaks with Marketing Voices about how important it is for a business to be on the first page of Google. There are secrets to getting on that first page. It is [See the full post…] |
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Categories: Connected Social Media, Marketing Voices, social media Tags: Bruce Clay, Marketing Voices, optimization, search engine