Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for [See the full post…]

IBM’s mainframe team recently did an experiment on YouTube with branded entertainment. IBM podcasting really hit the mark with the developerworks group. The group goes into detail about their corporate blogging and podcasting guidelines. [See the full post…]