Hypertargeting: Myth or Reality?

September 9th, 2007 |
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Rex Briggs, CEO and founder of Marketing Evolution, tells Jennifer Jones zhow marketers can find the true fans of their brand, which is what hypertargeting is all about. Briggs tells Marketing Voices how to use natural language and technology to find the core group of people who matter.

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Posted in: Connected Social Media, Marketing Voices, social media