Seagate’s Social Media Strategy: Doing It Right

October 15th, 2006 |
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Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social media entails within Seagate, how the firm plans to use the media and how management measures its success.


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