Venture Capitalist’s Success Using Social Media
Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger relationships with entrepreneurs given the blog’s unusual focus. The firm recently launched a podcasting series called VC-InsideOut that delves into current issues relating to entrepreneurs starting new businesses and corporate governance best practices for venture backed companies. The podcasting series is receiving praise from the VC community. Much of what LVP is doing with social media is applicable to every professional services firm.