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CNET’s Rafe Needleman, on the state of the Web Industry

September 13th, 2007 |
CNET’s Rafe Needleman, on the state of the Web Industry

CNET’s Rafe Needleman spoke with Jeremiah at SXSW to share his thoughts on the state of the Web industry. The discussion covers the emergence of rich experiences, mobile devices, and the ubiquity of documents both — as that reality effects [See the full post…]

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Hypertargeting: Myth or Reality?

September 9th, 2007 |
Hypertargeting: Myth or Reality?

Rex Briggs, CEO and founder of Marketing Evolution, tells Jennifer Jones zhow marketers can find the true fans of their brand, which is what hypertargeting is all about. Briggs tells Marketing Voices how to use natural language and technology to [See the full post…]

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How to Build “Hyper Local” WebZines

September 6th, 2007 |
How to Build “Hyper Local” WebZines

There are quite few challenges for online newspapers, ranging from the reality of multiple authors and the usual workflow issues to creating editorial process. Christina Wodke, of Public Square, discusses some of the challenges facing digital newspapers (find [See the full post…]

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Citizen Marketers: The One Percent Rule

September 4th, 2007 |
Citizen Marketers: The One Percent Rule

Ben McConnell, co-author of the book Citizen Marketers: When People Are The Message, speaks with Jennifer Jones the “opinion leaders” in today’s social media revolution. McConnell has broken down citizen marketers into four main groups: Filters, Fanatics, Faciliators, and [See the full post…]

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An Overview of the U.S. Army’s Web Strategy

September 3rd, 2007 |
An Overview of the U.S. Army’s Web Strategy

John Robinson, the chief of Media Services Center, manages the United States Army’s official Website. This is the fourth largest government site in the U.S., and the largest military site in the world. John shares with me the intention, [See the full post…]

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Tell better stories with Alternative Photography for your Web Marketing Programs with Lucky Oliver

August 31st, 2007 |
Tell better stories with Alternative Photography for your Web Marketing Programs with Lucky Oliver

If you believe that the traditional stock photography industry has lost touch with the personal photographer, learn about some of the alternatives to larger stock libraries that may be overused. Bryan Zmijewski of Lucky Oliver shares with me. [See the full post…]

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Intel’s Online Strategist’s Insights Into Community Building

August 26th, 2007 |
Intel’s Online Strategist’s Insights Into Community Building

Bob Duffy, Intel’s Online Community Strategist reveals the ins and outs of launching Intel’s community site for the IT audience. He talks to Jennifer Jones and tells her how he worked the idea throughout the organization, sharing strategies he used [See the full post…]

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Internet Strategiest Bryan Rhoads

August 23rd, 2007 |
Internet Strategiest Bryan Rhoads

Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007.

Learn [See the full post…]

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Digital natives vs. digital immigrants: organizational culture with Allyis

August 20th, 2007 |
Digital natives vs. digital immigrants: organizational culture with Allyis

Jeremiah Owyang speaks with Mary Alice Colvin, senior marketing consultant and Kendrick Efta, founder and practice manager of Allyis, at the Internet Strategy Forum Summit in Portland in July 2007.

Social networking is important to many corporations, but adoption [See the full post…]

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RSS: Making It Work Best For Marketers

August 19th, 2007 |
RSS: Making It Work Best For Marketers

Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.

Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.

Putting it on [See the full post…]

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Information is power! How the Internet Broadband empowers low income cultures with Rey Ramsey

August 13th, 2007 |
Information is power! How the Internet Broadband empowers low income cultures with Rey Ramsey

Jeremiah Owyang interviews Rey Ramsey Chairman and Chief Executive Officer of the One Economy Corporation multi-national nonprofit organization that brings broadband to the homes of low-income people and provides a multilingual web portal called The Beehive. This interview takes place [See the full post…]

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How Social Media Is Affecting Global Event Marketing

August 13th, 2007 |
How Social Media Is Affecting Global Event Marketing

Event Marketing is a powerful way to build a global brand. But how is social media impacting the use of events? Vicki Lynn, President of Satellite Event Enterprises, a global multi-media production company tells Marketing Voices that marketers have [See the full post…]

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Politics and Social Media: Insights for Marketers

August 5th, 2007 |
Politics and Social Media: Insights for Marketers

Given the recent Democratic debate and John Edwards’s decision to use USTREAM to talk to his supporters, marketers should be paying more attention to how politicians are adopting social media, creating new avenues for conversation. Michael Cornfield, adjunct professor of [See the full post…]

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Dispatch from Blogher ‘07: Gina Trapani of Lifehacker

Dispatch from Blogher ‘07: Gina Trapani of Lifehacker

Dawn Cardon and Jessica Verrilli from The Experience Project caught up with Gina Trapani of Lifehacker at the 2007 Blogher Conference in Chicago.

In this video interview, Gina talks about how she got started (tracing it back to a college [See the full post…]

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Brian Oberkirch, Small Good Thing

July 30th, 2007 |
Brian Oberkirch, Small Good Thing

At SXSW, Brian Oberkirch shares with Jeremiah Owyang how to build Web apps by assembling the right “tribe.” He shares his strategies on social media, marketing, pr, and how companies have to change their communication styles to listen to them. [See the full post…]

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Social Networking Predominant Activity for More Global Internet Users

July 29th, 2007 |
Social Networking Predominant Activity for More Global Internet Users

Research analyst Adam Wright says a new study by Paris-based Ipsos Insight Research shows that social networking sites like MySpace, Facebook, Mixi and Cyworld have emerged as major factors in the culture of communication for adults around the world.

Even [See the full post…]

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Launch! Blogher 2007

Launch! Blogher 2007

Julio Vasconcellos, from The Experience Project caught up with Blogher co-founder Elisa Camahort on Day 1 of the 2007 Blogher Conference in Chicago. In this video, Elisa gives an overview of this year’s conference, and you’ll also see fellow co-founder [See the full post…]

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From Hell to Swell, Dell’s Lionel Menchaca on Social Media Strategy

July 26th, 2007 |
From Hell to Swell, Dell’s Lionel Menchaca on Social Media Strategy

Dell is a case study for doing it wrong — then right — in social media. As the Digital Media Manager at Dell, Lionel Menchaca is responsible for the social media programs at one of the world’s largest and well-known [See the full post…]

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Jake McKee, Big in Japan

July 23rd, 2007 |
Jake McKee, Big in Japan

Jeremiah Owyang talks with Jake McKee, the Lead Samarai at Big in Japan on Social Media Strategy. You can learn more about him at Community Guy. [See the full post…]

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What It Takes To Make It In PR and Marketing Today

July 22nd, 2007 |
What It Takes To Make It In PR and Marketing Today

David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today. [See the full post…]

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How to Add Spicy Content to Your Boring Corporate Website

July 19th, 2007 |
How to Add Spicy Content to Your Boring Corporate Website

Let the users of your site be more interactive! If your Website could benefit from having more content, syndicate more content into your Website. If your Website needs to pull in feeds from a variety of sites, there are tools [See the full post…]

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A Secret Sauce To Top 100 Blogging Success

July 15th, 2007 |
A Secret Sauce To Top 100 Blogging Success

What do Guy Kawasaki, Jason Calcanis and TechCrunch all have in common? Neil Patel, co-founder of ACS Consulting, who is the search engine wizard behind these blogs’ success.

Content is king in the Top 100 blogging world and [See the full post…]

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Social Media is Transforming Marketing and Public Relations

July 8th, 2007 |
Social Media is Transforming Marketing and Public Relations

No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers [See the full post…]

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Liveworld Builds And Moderates Social Media Networks For Marketers

July 1st, 2007 |
Liveworld Builds And Moderates Social Media Networks For Marketers

Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are [See the full post…]

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Ustream Live Interactive Video Provides Marketers New Global Broadcast

June 25th, 2007 |
Ustream Live Interactive Video Provides Marketers New Global Broadcast

Chris Yeh, CEO of USTREAM, tells Marketing Voices’ Jennifer Jones how marketers can reach new audiences with live video. Deeper branding occurs with the ability to interact with live TV for a greater level of engagement. Here, Yeh exclusively [See the full post…]

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