Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He [See the full post…]

Marketing Voices caught CNET‘s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who [See the full post…]

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other [See the full post…]

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and [See the full post…]

Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with [See the full post…]

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS [See the full post…]

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for [See the full post…]

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving [See the full post…]

Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and [See the full post…]

Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and [See the full post…]

Wall Street Journal‘s Kara Swisher and Don Clark, Business Week‘s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer‘s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and [See the full post…]

Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips [See the full post…]

Southwest Airlines blog called Nuts About Southwest is one of the more popular team blogs online today. Talking to Paula Berg, the PR Manager of Southwest, Marketing Voices learns (no surprise) that passion is what makes a team blog great. [See the full post…]

Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to [See the full post…]

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX‘s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a [See the full post…]

Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on [See the full post…]

Back to MarketingVoices by popular demand, venture capitalist Sharon Wienbar of Scale Venture Partners, tells Jennifer Jones what is hot and not hot in venture investing for social media today. She also tells why Facebook is gaining incredible momentum [See the full post…]

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly [See the full post…]

Twenty-five million visitors a month for Facebook applications! ROCKYOU is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for ROCKYOU, [See the full post…]

Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past [See the full post…]

Jason sheds some light on the benefits of standardization of Social Media Press Releases. Jeremiah Owyang interviews PR professional Jason L. Baptiste of Publictivity at Miami’s WeMedia conference at the University of Miami in Feb, 2007. Jason has some practical [See the full post…]

Jeremiah Owyang interviews Joseph Loong at AOL’s Community Connection at Miami’s WeMedia conference at the University of Miami in February, 2007. He’s one of the community folks at AOL Blogs and helps the community become more efficient bloggers and communicators [See the full post…]

Facebook is the future. This is according to many analysts and Web experts. Jeremiah Owyang, an analyst with Forrester Research, believes in the power of Facebook. Jeremiah tells Marketing Voices’ Jennifer Jones how the site works, and how communities [See the full post…]

Jeremiah Owyang interviews PR professional David Parmet at Miami’s WeMedia conference at the University of Miami, in February, 2007. David writes Marketing Begins at Home. David’s got some clients that embrace social media, such as English Cut, Stormhoek, and [See the full post…]

The mobile phone is the link in the movement from a networked society to a more connected one. What does this mean for mobile marketers? Jennifer Jones spoke with Chad Stoller, executive director of Organic, a digital marketing agency, [See the full post…]