Social Networking Predominant Activity for More Global Internet Users
Research analyst Adam Wright says a new study by Paris-based Ipsos Insight Research shows that social networking sites like MySpace, Facebook, Mixi and Cyworld have emerged as major factors in the culture of communication for adults around the world.
Even in lesser-developed markets, video sharing and on-line capability is affecting consumer’s disposable time. No longer are people trying out these sites, says Wright, but they are driving their behavior.
Marketers should pay attention given that they must address the needs of these consumers. Already some effects of the social networking is cannibalizing other online activities in some markets.