Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and die off their databases which capture the customers contact information says Kahle, and then his firm helps drive more customers to [See the full post…]

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The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the [See the full post…]

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Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful.

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Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new ideas they are using including Twitter, Facebook and other tools.

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On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, Charlene Li, and Jennifer Jones will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers will join the crew and captain for 20 [See the full post…]

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Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and video podcasts. Marketing Voices talked to Sean Doherty, President and CEO of Channels.com about their [See the full post…]

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As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today in spite of the recession. Levensohn tells Marketing Voices what an entrepreneur needs to do to get a VC’s attention.

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For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product analyzes text and language, and [See the full post…]

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Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones and Kawasaki also get into [See the full post…]

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In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual events company for marketing and recruiting purposes [See the full post…]

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