Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations will most likely follow Intuit’s lead.

Tags: Intuit, Jennifer Jones, Marketing Voices, podcast, Scott Wilder, social media
 
Posted in: marketing, Marketing Voices, social media