Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

November 11th, 2008 |
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Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.

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Posted in: Marketing Voices, social media