Forrester’s Josh Bernoff on Social Media in a Recession

March 9th, 2008 |
Image for FaceBook
Download Audio FileRight click here to download audio | Share The Connected Social Media Player

 

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. He spoke with Jennifer Jones for this Marketing Voices podcast.

Share

Posted in: Marketing Voices, social media
Tags: , , , , , , ,