The Power of Purpose-Driven Companies

June 18th, 2021 |
Image for FaceBook

 
Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
 
This post can be linked to directly with the following short URL:


 
The audio player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other


 
The audio player code can be used without the image as follows:


 
This audio file can be linked to by copying the following URL:


 
Right/Ctrl-click to download the audio file.
 
Subscribe:
Connected Social Media - iTunes | Spotify | Google | Stitcher | TuneIn | Twitter | RSS Feed | Email
Business Group on Health - iTunes | Spotify | Google Play | TuneIn | RSS Feed | Email
 

Purpose-driven companies aren’t just important, they’re also a growing trend, says Bill Novelli, author of Good Business: The Talk, Fight, Win Way to Change the World. And in order to compete for talent and succeed in the world today, businesses must connect with employee and consumer values and interests. But how do companies know what they stand for, as well as when they should speak out? On this episode of the Business Group on Health Podcast, we speak with Bill Novelli about why purpose is becoming a fundamental underpinning of many organizations, his rules of thumb for assessing when to make public statements on societal issues, along with insights on how we can use a social marketing lens to improve vaccine uptake among employees.

Guest: Bill Novelli, Professor and Founder, Business for Impact, Georgetown University McDonough School of Business and author of Good Business: The Talk, Fight, Win Way to Change the World

Tags: , , , ,
 
Posted in: Audio Podcast, Business Group on Health, Healthcare